Riyadh, KSA – WTM Spotlight Riyadh has announced three strategic partnerships ahead of its inaugural edition, with Fairmont Ramla and Fairmont Riyadh named Official Hotel Partners and Almosafer Travel & Tourism Co. appointed Official Journey Partner.

The partnerships reinforce the growing significance of WTM Spotlight Riyadh as a focused B2B2C travel platform designed to strengthen connections between Saudi Arabia and the global travel industry, while supporting the Kingdom’s long-term tourism ambitions under Vision 2030.

Scheduled to take place from 8–10 September 2026 at the Riyadh Front Exhibition & Conference Center (RFECC), the inaugural event will bring together international travel companies and Saudi tourism stakeholders through a curated programme of business meetings, conference sessions and networking opportunities.

The announcement highlights the strong support from leading hospitality and travel organisations that are contributing to Saudi Arabia’s rapidly expanding tourism ecosystem.

Danielle Curtis, Regional Portfolio Director, UAE, RX, said the appointment of the three partners reflects the calibre of organisations backing the launch of WTM Spotlight Riyadh.

She noted that Fairmont and Almosafer share the event’s commitment to delivering high-quality visitor experiences while strengthening Saudi Arabia’s position on the international tourism map. She also stressed the importance of collaboration with established industry leaders as the Kingdom continues its transformation under Vision 2030.

According to Curtis, the partnerships will help international exhibitors, buyers and visitors experience Saudi Arabia’s hospitality offering while creating new opportunities for business partnerships that can contribute to the next phase of tourism growth.

Fairmont Strengthens Support for Riyadh’s Tourism Growth

Fairmont, one of the world’s leading luxury hospitality brands, continues to expand its footprint in Saudi Arabia as the Kingdom develops its hospitality and tourism infrastructure.

As Official Hotel Partners, Fairmont Ramla and Fairmont Riyadh will host international buyers, exhibitors, speakers and delegates attending WTM Spotlight Riyadh, offering visitors an opportunity to experience the hospitality standards associated with the Fairmont brand.

Amine Bouhalba, General Manager of Fairmont Ramla, said the event comes at a critical time for Riyadh as the capital strengthens its position as a major destination for business, leisure and international tourism.

He said the partnership reflects Fairmont’s long-term confidence in Riyadh’s hospitality sector and its commitment to supporting the city’s transformation and sustainable growth. He added that initiatives such as WTM Spotlight Riyadh can enhance the capital’s international profile while creating opportunities for collaboration, investment and tourism development.

Muhieddine Zok, General Manager of Fairmont Riyadh, highlighted the broader transformation taking place across Saudi Arabia as the Kingdom welcomes increasing numbers of international visitors.

He said tourism has become a key component of the country’s development, with new destinations and experiences emerging across the Kingdom and Riyadh playing an increasingly important role.

Zok added that WTM Spotlight Riyadh provides an opportunity to showcase Saudi hospitality and introduce international visitors to Riyadh’s distinctive blend of heritage, culture and modern urban experiences.

Almosafer to Support International Visitors

As Saudi Arabia’s leading travel company, Almosafer Travel & Tourism Co. plays a central role in the Kingdom’s tourism ecosystem, connecting travellers with domestic and international destinations while supporting both inbound and outbound tourism.

As Official Journey Partner, Almosafer will draw on its destination management expertise and extensive local network to support hosted buyers, exhibitors and international delegates attending WTM Spotlight Riyadh.

Muzzammil Ahussain, CEO of Almosafer Travel & Tourism Co., said the company was pleased to partner with the event at a significant moment for Saudi Arabia’s tourism sector.

He noted that the launch of WTM Spotlight Riyadh will create new opportunities to connect international travel businesses with one of the world’s fastest-growing tourism markets.

Ahussain said Almosafer’s destination expertise, combined with WTM Spotlight Riyadh’s international reach, would help deliver seamless experiences for participants while contributing to Saudi Arabia’s ambition to become a leading global tourism hub in line with Vision 2030.

Connecting Saudi Arabia with the Global Travel Industry

WTM Spotlight Riyadh has been designed to connect the world to Saudi Arabia and Saudi Arabia to the world, bringing together destinations, hotels, airlines, travel technology companies, attractions and experience providers with Saudi buyers, international hosted buyers and consumers.

The inaugural event is expected to attract more than 6,500 regional and international visitors and 150 international hosted buyers, creating a dedicated platform for business development, investment and knowledge exchange.

The conference programme will address key issues shaping the future of tourism, including Saudi Arabia’s transformation under Vision 2030, hospitality and experiences, transport and mobility, as well as technology and innovation.

The strategic partnerships with Fairmont Ramla, Fairmont Riyadh and Almosafer further strengthen WTM Spotlight Riyadh’s role as a platform for collaboration and business growth at a pivotal stage in Saudi Arabia’s emergence as a major global tourism destination.