Brogia, Italy – Invictus Yacht has announced a strategic partnership with Haier aimed at redefining onboard comfort and enhancing the living experience across its Premium Collection. The collaboration combines Invictus Yacht’s renowned craftsmanship and luxury design with Haier’s expertise in smart technology and innovative home solutions, creating a new benchmark for contemporary yachting.

The partnership made its debut aboard the TT460 Shell Edition, an exclusive evolution of the flagship TT460 model developed by Aschenez Group. Created in collaboration with designer Fabio Rotella and realized by Atelier Invictus, the yacht showcases a fresh interpretation of interior and exterior living spaces. Complementing this transformation is the integration of Haier’s advanced appliances and smart technologies, reflecting a shared commitment to innovation, design excellence and customer-centric experiences.

Shared Vision, Common Values

Although operating in different sectors, Invictus Yacht and Haier are united by a common philosophy centered on quality, technological innovation and exceptional customer experiences. Through significant investments in research and development, both brands continue to push the boundaries of design and functionality while maintaining the highest standards of reliability and performance.

The collaboration aims to enrich life on board by seamlessly combining aesthetics, premium materials and intelligent technologies, ultimately strengthening customer trust and reinforcing the distinctive identities of both brands.

“Both Haier and Invictus Yacht place innovation, design and quality of experience at the center of their vision,” said Emiliano Garofalo, Country Manager of Haier Italia. “This partnership allows us to bring our expertise in connected, efficient and intelligent solutions into the premium yachting sector, creating a new standard of onboard comfort through technologies that integrate naturally into living spaces. Together, we are shaping a contemporary vision of luxury defined by personalization, sustainability and exclusive experiences.”

Unveiled at Milan Design Week 2026

The collaboration was officially introduced during Milan Design Week 2026, one of the world’s most influential design events. Presented at Superstudio Maxi during the Fuorisalone exhibition, the TT460 Shell Edition demonstrated how advanced technology can seamlessly integrate with luxury lifestyles and maritime experiences.

Designed for owners seeking uncompromising comfort at sea, the yacht incorporates Haier solutions that enhance everyday life on board while supporting a broader vision of intelligent, connected luxury.

“Working with Haier represents a natural evolution of our ongoing research into innovative materials and sustainable solutions,” said Rosario Alcaro, CEO of Aschenez Group. “This partnership marks the first step in a broader transformation of the entire Invictus Yacht Premium Collection, where Haier technologies will become a defining element of our future models.”

Smart Living On Board

Haier’s integrated solutions will be progressively introduced across the Invictus Yacht Premium Collection, offering owners a comprehensive range of onboard amenities. These include induction cooktops for indoor and outdoor spaces, refrigerators, microwave ovens and a variety of optional features such as washer-dryers, televisions for cabins and saloons, and additional smart appliances.

“Like Invictus Yacht, Haier enjoys a strong international reputation and represents excellence in its field,” said Valentina Procopio, Head of Marketing at Invictus Yacht. “Our brands share a commitment to sustainability, efficiency, durability and responsible innovation, making this collaboration a natural fit.”

Through the partnership, Invictus Yacht enhances its value proposition by combining the exclusivity and craftsmanship of its yachts with Haier’s advanced technology ecosystem and smart living solutions.

The Future of the Premium Collection

The TT460 Shell Edition is the first model to embody this new vision, but the transformation will extend across the entire Premium Collection. From the entry-level TT420 to the new flagship models ST550 and TT550, each yacht will benefit from bespoke enhancements curated by Atelier Invictus and enriched by Haier’s integrated technologies.

At the heart of this evolution is a commitment to innovation and sustainability. Recent developments include the introduction of lightweight, recyclable honeycomb structural panels used in below-deck construction, replacing traditional wood components. These materials reduce overall weight while improving efficiency, performance and environmental responsibility.

Combined with eco-friendly finishes and innovative living concepts designed to maximize comfort and ambiance, these advancements reflect a modern interpretation of nautical luxury—one that balances elegance, performance and sustainability while remaining deeply connected to the sea.