Dubai, UAE –  As the legendary Route 66 approaches its 100th anniversary, California — the ultimate destination for unforgettable road trips — is inviting travelers from the GCC, the Middle East, and North Africa to rediscover the magic of America’s most iconic highway. From luxury stays and scenic pitstops to cultural events and classic Americana, the centennial celebration promises a once-in-a-lifetime journey through history and style.

More than just a highway, Route 66 in California is a living museum of classic American culture, breathtaking landscapes, and timeless charm. For travelers from the GCC and wider region who love the open road, Visit California — the state’s official tourism board — has curated a collection of special experiences and premium accommodations designed to make the 2025–2026 centennial a truly memorable celebration.

Beginning in September 2025, cities along the California stretch of Route 66 — including Ontario, Barstow, and San Bernardino — will come alive with classic car rallies, cultural parades, and nostalgic festivals that pay tribute to the “Mother Road.” Now is the perfect time for travelers to plan their Route 66 adventure, combining luxurious stays with centennial festivities that honor the road’s enduring place in American heritage.

At the western terminus of Route 66 in Santa Monica, music lovers will have a unique chance to add their voices to history through a special Route 66 Centennial Song Contest, open to participants worldwide, including the Middle East. The competition will offer a grand prize of $10,000, with details to be announced soon.

Throughout the year, visitors can capture unforgettable photos beside the famous “End of the Trail” sign on the Santa Monica Pier or at the commemorative plaque in Palisades Park. The Santa Monica Visitor Information Center will even provide certificates marking the completion of the legendary journey.

From desert hideaways and mountain retreats to coastal landmarks, California’s stretch of Route 66 offers a collection of hotels and resorts that showcase both comfort and classic Americana at every stop.

Where to Stay on California’s Route 66

Joshua Tree – The Reset Hotel
Just minutes from Joshua Tree National Park, The Reset offers 65 minimalist-modern rooms with private firepits, panoramic desert views, and secluded plunge tubs. A saltwater pool, hot tubs, and upcoming innovative lodges make this the ideal sanctuary for travelers seeking tranquility and refinement in the high desert.

Palm Springs – Casa Cody
Nestled just off Route 66, Casa Cody is Palm Springs’ oldest operating hotel and a masterpiece of Spanish Colonial Revival architecture. Built in the 1920s by a relative of the legendary Buffalo Bill, the boutique property features citrus groves, soaking tubs, shaded terraces, and two pools surrounded by 1.5 acres of desert serenity — perfect for stargazing or unwinding in timeless luxury.

Big Bear Lake – Marina Riviera
Set in the San Bernardino Mountains, Marina Riviera offers a peaceful lakeside escape infused with retro charm. Originally built in 1968 and restored by Casetta Hotels, it retains its vintage Viking-inspired aesthetic. Guests can relax by outdoor firepits, unwind in wooden barrel saunas, or enjoy artisanal pizzas and pastries from De La Nonna Big Bear, the mountain outpost of a beloved Los Angeles eatery.

Pasadena – EC Pasadena & Pasadena Hotel and Pool
In the vibrant Pasadena Playhouse Village, the new EC Pasadena features 194 sleek rooms and a lively rooftop bar, while the restored Pasadena Hotel and Pool channels 1920s glamour with classic décor and a rooftop pool. Both are near landmarks like the Rose Bowl, Norton Simon Museum, and Huntington Library — offering modern luxury steps away from Route 66 history.

Silver Lake – The Lucile Hotel
Once a 1931 church, The Lucile has been transformed into a contemporary boutique hotel that seamlessly blends stained glass artistry with modern design. Guests can enjoy rooftop cocktails and al fresco dining in an atmosphere that celebrates art, history, and modern elegance.

West Hollywood – Ramada Plaza by Wyndham

Located directly on historic Route 66, this stylish hotel in the vibrant Rainbow District embodies mid-century Americana with palm-lined streets, neon lights, and chic modern interiors. Guests can rent classic convertibles, explore vintage shops, and experience the area’s legendary nightlife.

Torrance – Classic Coastal Comfort
Just south of Santa Monica, Torrance offers relaxed seaside charm and a collection of welcoming hotels — including Sonesta ES Suites, DoubleTree by Hilton, and Torrance Marriott. Visitors can enjoy vintage car experiences, coffee at Klatch & Coffee, and a stop at the Honda Museum for a glimpse into automotive history.

Santa Monica – The Iconic End of the Trail
As the western gateway to Route 66, Santa Monica blends coastal luxury with nostalgic Americana. Stay at the landmark The Georgian Hotel, a 1933 Art Deco gem, or the historic Fairmont Miramar Hotel & Bungalows, opened in 1921. For more contemporary or budget-friendly options, Gateway Hotel and Pierside sit just steps from the famed “End of the Trail” sign on the pier — the perfect finale to a century-old journey.

From the sun-soaked deserts of Joshua Tree to the ocean breeze of Santa Monica, California’s Route 66 offers a centennial celebration that captures the heart of adventure, luxury, and heritage — a timeless road calling travelers to make new memories on America’s most iconic highway.