Dubai, UAE – Luxury residential and hospitality developer Seven Tides has signed a strategic hotel management agreement with Minor Hotels as the new operator of its five-star DUKES The Palm, a Royal Hideaway Hotel, which is located on the west trunk of Palm Jumeirah, effective from 1^st August 2025.

“This is a strategic appointment as Minor Hotels already successfully manages our existing asset, the neighbouring NH Collection Dubai The Palm, and the agreement will provide enhanced synergy between the hotels,” said Abdulla Bin Sulayem, CEO, Seven Tides.

“Furthermore, the proven track record of Minor Hotels in delivering elevated guest experiences, combined with their operational expertise makes them the ideal partner to manage this property. We look forward to a successful collaboration that heightens the appeal of Palm West Beach as one of Dubai’s premier hospitality destinations.

“The Barcelo Hotel Group has been managing DUKES for the past six years and has fulfilled all of its contractual obligations to a very high standard. We wish to thank Barcelo Hotel Group for their contribution and wish them success in their future endeavors,” added Bin Sulayem.

Delivering an upscale blend of cosmopolitan luxury twinned with tradition, DUKES offers 273 hotel rooms and suite options and 287 serviced apartments with studio, one-bedroom, and two-bedroom layouts.

Guests can enjoy six distinctive dining venues, from a specialty restaurant and pool bar to a beachside lounge and bar, along with a stunning private beach, indoor pool, outdoor infinity pool, lazy river, fully equipped gym and extensive wellness and family-friendly facilities.

Located on the vibrant Palm West Beach, one of Dubai’s most desirable lifestyle destinations, DUKES’ prime location also places guests within easy reach of major attractions such as Nakheel Mall, Aquaventure Waterpark, and Ain Dubai, and just 30 minutes from Dubai International Airport, making it an ideal choice for both leisure and business travellers.