

Sharjah, UAE – Sharjah Collection reaffirmed its leadership in sustainable and experiential hospitality with an impressive sweep of eight prestigious honors at the 2025 World Luxury Hotel Awards. The achievements highlight the excellence of Kingfisher Retreat, Al Badayer Retreat, Al Faya Retreat, and Wishi Restaurant at Najd Al Meqsar—cementing the brand’s status as a global model for eco-luxury, cultural authenticity, and meaningful travel experiences.
Eight Awards Recognizing Excellence Across the Hospitality Spectrum
This year’s awards celebrated four of Sharjah Collection’s flagship destinations for their innovation, environmental sensitivity, and unique guest experiences.


A Milestone for Sustainable Luxury
Commenting on the achievement, Ahmed Ben Zaied, General Manager of Sharjah Collection, said: “Winning eight awards at the World Luxury Awards 2025 is a proud moment that reflects Sharjah’s evolution into a global reference for sustainable luxury. These honors reinforce Shurooq’s commitment to integrating nature, culture, and innovation into every guest experience, while supporting economic growth and empowering local communities.”
Embodiment of Shurooq’s Vision for Responsible Development
The accolades underscore Shurooq’s long-term strategy to redefine luxury through sustainability, heritage preservation, and authenticity. Each property in the Sharjah Collection is built around principles of environmental balance, cultural continuity, and holistic wellbeing, transforming diverse landscapes—from coasts and mountains to dunes and archaeological sites—into purposeful destinations.

With more than AED 300 million invested in the Sharjah Collection as part of an AED 850+ million hospitality portfolio, Shurooq continues to position the emirate as a regional hub for conscious, wellness-driven travel aligned with global trends of slow and meaningful tourism.
Looking Ahead: Expanding Conscious Travel in Sharjah
Sharjah Collection’s expansion continues with Nomad in Kalba, set to launch in Q4 2025. The project will introduce a new dimension of off-grid luxury and community-centered ecotourism along the emirate’s eastern coast.
Established in 2006, the World Luxury Hotel Awards remain among the industry’s most respected global distinctions. The 2025 results reinforce Shurooq’s vision to position Sharjah as a world-class destination for travelers seeking authenticity, serenity, and transformative experiences in sustainable luxury.
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