Dubai, UAE – SO/ Ras Al Khaimah is gearing up for its highly anticipated debut on Marjan Island, marking the brand’s first all-inclusive property in the emirate and introducing a bold new chapter in the region’s luxury hospitality scene. Blending fashion-forward aesthetics with contemporary art influences, the new resort is set to redefine upscale coastal living in Ras Al Khaimah.

Strategically located along the Arabian Gulf and just 90 minutes from Dubai, the 10-storey resort signals the beginning of a new wave of SO/ destinations designed to elevate the region’s tourism offering.

The property features 257 ultra-stylish rooms and suites, each offering panoramic sea views. Created in collaboration with Christina Zanich Consultancy, the interiors draw inspiration from concept-store design, merging fashion, art, retail and gastronomy in a seamless multi-sensory experience. The palette reflects the natural landscape—sunset orange, deep ocean blue and lush island greens—paired with light walnut, sandstone and bronze details for a warm, contemporary feel.

Adding to its artistic identity, the hotel showcases a curated selection of handcrafted works and bespoke accessories from Curio, celebrating the creativity of more than 100 global artists and artisans.

Guests can choose from seven room categories, ranging from the SO/ Collection Sea View Room to the expansive Signature Club Rooms featuring private pools and direct beach access. The hotel also offers versatile event spaces accommodating up to 300 guests.

Wellbeing is central to the guest experience, with a state-of-the-art spa offering treatment rooms, sauna facilities and jacuzzis, as well as complimentary access to a fully equipped gym. Outdoor enthusiasts can explore a range of activities including hiking, golf, horseback riding and kayaking.

Jim Cole, General Manager of SO/ Ras Al Khaimah, said: “It is an honour to open our doors and introduce this remarkable destination to a new audience. Thanks to the exceptional support of the Ennismore and ALL-Inclusive Collection teams, this milestone is not only about launching a new resort—it is about elevating the entire region and bringing fresh travellers to its shores.”

SO/ hotels are known for thriving in creative, cosmopolitan destinations. Following the success of SO/ Paris (launched in 2022) and SO/ Uptown Dubai (opened in 2023), the Ras Al Khaimah property continues the brand’s legacy of blending high fashion, inspiring design and cultural expression.

A vibrant dining portfolio completes the experience:

• The Market offers relaxed, all-day dining.
• Kiano serves contemporary Italian flavours with an authentic edge.
• Al Hadaba brings a modern twist to Levantine cuisine in a refined setting.
• Savant Lounge crafts premium cocktails paired with live entertainment.

Guests can also enjoy poolside bars, cafés and an independent beach club designed to bring a lively, cosmopolitan atmosphere to Marjan Island.

As part of its global identity, SO/ is renowned for cutting-edge design collaborations with world-leading fashion creators—an ethos the Ras Al Khaimah property translates into a serene yet striking seaside retreat.

To celebrate its launch, SO/ Ras Al Khaimah is offering an exclusive ultra-all-inclusive opening package with attractive discounts, complimentary airport transfers and the chance to win a one-night stay in its iconic signature suite. Reservations can be made via the official website.

Exclusive Opening Promotions
SO/ Hotels is a proud member of Dis-loyalty, Ennismore’s innovative travel membership. Members benefit from exclusive discounts across leading global hotel brands, including 25hours Hotels, The Hoxton, Mama Shelter, 21c Museum Hotels, Hyde Hotels and SLS Dubai. Notably, members enjoy 50% off stays at newly opened hotels during their first three months—including SO/ Ras Al Khaimah.

As part of the resort’s opening celebration, guests booking between 3 December 2025 and 3 January 2026 for stays through January 2026 can enjoy:

• Complimentary airport transfers when staying four nights or more in suites
• 30% off suite stays and 20% off room stays for four nights or more

In addition, the first 20 confirmed bookings will enter a draw to win a complimentary night in the hotel’s signature suite, the crown jewel of the resort.