AMAALA, KSA – Nammos, the internationally renowned lifestyle brand synonymous with Mediterranean glamour, is set to make its Middle East debut with the opening of its first-ever resort at AMAALA’s Triple Bay in spring 2026.

Marking a significant milestone in the brand’s global expansion, Nammos Resort AMAALA will be the first new opening under the company’s international growth strategy and forms part of ADMO Lifestyle Holding’s hospitality portfolio. The resort aims to redefine ultra-luxury in the region by blending Nammos’ signature social energy with a fully immersive resort experience rooted in its philosophy of “Endless Joy.”

For more than two decades, Nammos has attracted the world’s most discerning travellers through destinations defined by celebration, connection and atmosphere. With its move into resort hospitality, the brand introduces a new interpretation of luxury—one that prioritises shared wellbeing, vibrant social experiences and effortless indulgence.

The resort will comprise 110 guest rooms and suites, pool bungalows, villas and 20 private residences. Its most exclusive offering, the Cliff Villa, will provide panoramic views across the Red Sea. Designed around a private island and a dedicated wellness hub, the property will also feature multiple infinity pools, the Blu Kids Club, and three signature dining venues, including the globally recognised Nammos Restaurant. Architectural planning balances privacy with energy, ensuring intimate sanctuaries while maintaining a dynamic, communal atmosphere oriented towards the coastline and its dramatic sunsets.

Carolyn Turnbull, CEO of Nammos Hotels & Resorts, said the project challenges traditional luxury hospitality models. “The global ultra-luxury sector has long been split between high-energy lifestyle destinations and secluded resorts. At Nammos Resort AMAALA, we bring those two worlds together, creating a new rhythm for the region through social connection and regenerative luxury,” she said.

A key highlight of the resort will be the debut of Nammos Spa, introducing the brand’s proprietary “Boundless Wellbeing” concept. Designed as a social and performance-driven approach to wellness, the spa moves away from isolation in favour of preparation and vitality. Built around the philosophy “Rest Up, Move Up, Fuel Up, Show Up,” treatments are tailored to enhance energy and confidence. The spa will also feature a regional-first partnership with skincare brand Augustinus Bader.

Service at the resort will be guided by the principle of “Invisible Luxury,” with each guest assigned a dedicated Nammos Butler. The approach focuses on anticipation rather than request, delivering seamless, personalised experiences from arrival to departure.

Dining remains central to the Nammos identity. The flagship Nammos Restaurant will be located on its own private island, complete with an infinity pool, cabanas and private boat access. Two additional venues will complement the culinary offering: Nalu, a relaxed concept inspired by Latin American cuisine with Asian influences, and Ilios, a refined Mediterranean restaurant and bar hosting visiting chefs and curated pop-up experiences.

Beyond the resort, guests will have access to AMAALA’s wider ecosystem of regenerative luxury, including the Yacht Club and the Corallium Marine Life Institute. Sustainability is embedded into the destination’s infrastructure, with Nammos Resort AMAALA set to operate with a zero-carbon footprint, powered entirely by renewable energy once AMAALA is fully completed.